I mean the article is a pretty good ad for the PR firm he used and the last sentence could be read as really wink-wink-nudge-nudge:
When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how.
When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how.