Better Than Product-Market Fit: The Customer Adoption Spectrum(sparktoro.com)
sparktoro.com
Better Than Product-Market Fit: The Customer Adoption Spectrum
https://sparktoro.com/blog/product-market-fit-is-a-broken-concept-theres-a-better-way/
3 comments
This is an interesting approach and definitely feels like a more holistic approach than anything else that’s out there.
Nice, a 100 page privacy policy and not even an opt out.
It also fits well with the Crossing the Chasm model where you can look at each customer segment and measure adoption.
However, I don't think throwing away the "Product Market Fit" term is necessary, as it is still an apt description, but just don't get stuck thinking that Product Market Fit happens only once for a company, it happens for each market you target.