Headless e-commerce has been growing lately. See the MACH Alliance [1] to find out about closed-source platforms in this space. One thing to note is that we can see more and more specialization, new categories, such as headless loyalty/PIM/search etc., appeared on the market. Earlier this year, I wrote a short article [2] explaining what problems these APIs try to solve (sorry for the clickbait title).
Sending out coupons, kidding. For a niche API platform like ours (https://voucherify.io) getting SEO right seems to be the best "growth hack". Other than that, top-notch customer service does wonders.
Thanks for this article. I'm interested in the way you marketed your product to developers in early daus. What problems did you face and how fast did you grow in the first year? I'm currently looking for kind of a benchmark to compare if our API-first platform is on a good track.
Voucherify is an infrastructure through API for software developers who are dissatisfied with high-maintenance custom coupon software. We provide a quicker way to build coupon generation, distribution and tracking unlike legacy coupon software.
We are actively looking for a smart and curious thinker to join our team and create a modern developer tool for the sky-rocketing mar-tech industry.
A perfect candidate:
* is a hands-on Javascript or Java developer
* speaks e-commerce language
* knows cloud stack
* knows how to build robust and reliable systems
* has first class attention to detail, while maintaining overall understanding of business logic.
Your job will be to:
* design software architecture in a dynamic startup environment using the latest technologies,
* drive product development, advise on architecture choices and tools,
* explore technologies, be creative and push things forward, inspire other people, share knowledge, and more.
To put it in a nutshell, this means generating valuable content and implementing helpful libraries and integrations. Then we try to share it with our target (developers, technical product managers, CTOs) through ProgrammableWeb, GitHub and Quora. See e.g.
Yes and no. Our product is an API platform for managing vouchers/coupons. Shopify has this functionality. It's probably not that complex as ours but it's enough for basic needs. Yet the idea is interesting. I can think of an integration with Mailchimp.
[1] https://www.machalliance.com/members
[2] https://dev.to/voucherify/whats-mach-and-how-it-can-make-you...