Several of the farmers protesting at the Polish botder are borderline state actors on Russian behalf, with connections to government officials being proven. Make of that what you will.
Goatse is a right of passage and when my chuldren will inevitably stumble upon it one day I will be there to talk to them about it if they feel a need to. At the end of the day it's just a man stretching out his anus in bad lighting.
It could be as simple as a microbe that eats an elementary molecule in our bodies that is so foreign our immune system can't spot it. No need to target us directly.
Those companies sell advertisements, but keep the raw data to themselves. After all, that's in their business interest. This article talks about vendors directly selling the data itself.