Video games, movies, and music weren't able to hit users with micro-targeted ads/propaganda/"content" meant to modify individual behavior in ways often harmful to them or society as a whole.
Unfortunately even that has changed now that everyone uses streaming services and plays always-online games.
But you'll never be certain those "actual people" aren't just using "AI" to generate that content, either... so it really won't be anything like the early days of the web.