additionally, web.com owns register.com, which is one of the most difficult and expensive registrars to work with. Quite a group, Interland, register.com, and now NetSol. Scary that unsuspecting soles will blindly fall for their advertising.
You should be able get to 3.00% plus CTR on Search network without a lot of work. If you have limited budget, turn off Content ads. It will gooble your budget, giving you little in return.
Concentrate on writing better ads. Keywords your bidding on should be in the ad. Create adgroups for like search terms. Have at least two or three different ads for each adgroup.
The landing page is just, if not more, important than the ad copy. Keywords should be in the Title, and meta description tags (Google ignore meta keywords), in a H1 headin, in the first sentence of the first paragraph, and another time or two on the page. If you want a good CTR, the landing page is your friend.
Try a little simple SEO. It was true when I started creating websites in 1995, and it is true today. The page Title is the most important part of your page to search engines. Your <title>KartMe</title> doesn't help you at all. Keywords in a coherent phrase will treat you well. The Title is your friend. Oh, and use the meta description tag as well, while forgetting the meta keyword tag which Google ignores.