Nobody knows exactly, but it sounds like true. We have seen many cases that the search results for "radio" contain apps which do no have "radio" in any places. The new Apple's algorithm indexes some external sources.
I'd recommend to start designing what you expect users to do in your service. For instance, when I visit your site as a new user, what do you want me to do?
Also I'd recommend to start from paper prototyping before writing codes. Once you build strong user flows, then hire/order design issues.
I think the only option is to set up a C-Corp in Delaware, if you want to be a fast-growing venture business (rather than privately-held small business).
Paperwork is not a big issues because you can find attorneys easily.