It’s honestly not surprising. Sometimes initiatives from well meaning employees can be given the green light because they’re low enough in the company to avoid attention but high enough to get a director’s sponsorship. But as soon as the employee begins to get Legal or someone at a VP involved and they’ll have to eat the loss on sales, it’s killed. 80% of a company’s money goes to driving “sales or savings”, the rest goes to “keeping the lights on.” Being responsive for anything that impacts sales in the negative is a huge deal for everyone in their chain of command.
I realize it's an issue for my grandchildren's great grandchildren, but does anyone wonder if future generations will look up at the moon and wonder what their ancestors saw because it's been defaced (moon pun) by mining?