I don't want to 'out' the project yet. I will say that I have a track record, having written a book Zero to Superhero which became a bit of a cult hit (now out of print) and created Rejection Therapy: http://rejectiontherapy.com - among other things.
Here's what I did. Even before getting an order or making a pitch, I pre-designed five Chinese restaurant websites. I sourced the images, wrote the copy and made a sample menu -everything. The websites were beautiful.
Where ever the restaurant's name was supposed to be, I put "YOUR NAME HERE".
After I completely finished the websites (it was a lot of work), I SEO'd them for local search.
Once all five websites ranked in the top 10, I went and visited every Chinese restaurant in town with a pitch and printed screenshots of each of the websites.
I told the owners if they wanted a website, they could choose one of the five. They were already online, ranking high on Google, and phone calls for orders like sweet and sour pork were already coming in on my personal line!
Their new website was ready for them to take over, right away. No waiting, no cognitive dissonance, they could have it same-day. Instant gratification!
I priced the websites cheap too, several hundred bucks. A steal.
Surprisingly, I didn't sell one. Not one. I practically gave one away for a bubble tea (I was so thirsty from pounding the pavement). Maybe Chinese restaurants weren't the right market. Should have gone with lawyers.
So I tried to rent the websites for only $25 a month. Their company name would be on the website as long as they kept up with the monthly payment. I thought it was a novel idea.
Again, not one order.
Moral of the story? There are two. 1) Wait until you get intent to buy and a deposit before working on a website and 2) don't put your personal phone number on a fake Chinese restaurant website unless you want phone calls from drunk people at one in the morning.