Don’t let all of the old heads glazing jquery in this thread confuse you - they’re just nostalgic. There’s no reason to even think of using jquery in 2026
> Many of the benefits and concerns are tackled in their respective chapters. Even so, I want to emphasize that Server-side tagging has the potential to overturn the current dynamic of data collection and governance for an organization. You own and have full control over the server-side environment. You have access to tools and methods to thoroughly vet and validate the traffic between network sources and your advertising and analytics endpoints.
Not quite sure what's so revolutionary about this -- isn't this what Segment and other similar products have been offering for the better part of a decade?
Similar question to the grandparent - wondering how you go about maintaining a relatively large catalog of integrations with limited resources (I worked at an integration platform as a service company and remember maintenance of those to be the most resource intensive part of the product)