Not true. Enterprise pay for api. If i am allowed to use fable withouta budget, i can spend 3k per day. Using combination of cheaper models (and better at least in my experience) can lower this to 300. Considering the layoffs, thw companiesdo care a lot of this cost. Price matters more than quality for many use cases. For example, i can writea game where npc are all k3/5.6 level intelligence if the price is cheap enough.