I don't really feel the article hit on too many "killing" points and wasn't deep enough to support his claims that it will beat out the iPhone. He didn't even mention the G1 in the article (aside from the title).
Also, the [Insert Product Name] Killer is getting stale fast.
A lot of SEO can be done as you're building a site, but there are certain aspects to be made aware of. Unfortunately, too many companies sell these BS packages and belittle true SEO, instead of delivering actual results.
He'd also have more of a leg to stand on if he had given some _reasons_ to back his statements.