Surprised? Nope! Sony is king of the propriety format from the overpriced Memory Stick to the UMD Disc. It's all about the money; Sony hopes that by flooding the marketplace with these formats at least one will be adopted as an industry standard. This leaves Sony in sole control of it with the potential of licensing the technology to other companies, and making even more money.
Maybe it's just me, but every boss I've had, has never really 'got it.' By that I mean they would never think outside of what they've been told to do, they would never focus on the bigger picture. They also had immense trouble relating to their employees, which is a big deal, as this is where the friction between employee and boss can build from.