Anything half the price will outperform what Bose has to offer. It’s all based on deception and marketing. For example, in store Bose displays have to be set far away from other speakers so you can’t make a fair comparison and the demos are played very loud to mask the thin sound quality.
You have to stand in awe of their excellent capability to convince so many that their cheaply made 1000% markup junk is worth the money.