I think it's an interesting to note that site visitors are seemingly understanding our product's value and utility better than before. I see it as 1 out of 21 people "got it" enough to win their vote, and by the 3rd go, 1 out of 7 people "got it" :)
We think their is a little bit of Kickstarter vibe in here, too. Users are indicating what they want i.e. the location requests. Just like people back a project on Kickstarter, users can essentially back on a product on Whttl by requesting that they launch in their city.
Nice chart! Yes, my sample size was rather small, so it's difficult to make absolute conclusions, but it was interesting to see a definitive correlation between post length and upvotes!
The point here was that all else being (nearly) equal, sometimes posts take off, while others don't. Although you can optimize, at the end of the day, it can be often be a game of chance!
Thank you for the feedback! We made a change so you no longer have to log in through Facebook to see your score. It's a fine line to balance between building growth elements and being too aggressive, we appreciate your understanding as we fine tune!
Ya, it seems analogous to TrustYou. In doing further research, it looks like Amazon is granted a right to use the copy as they wish, which could be to let affiliates, resellers, and any other people market the product, IMHO. And isn't driving users to a website to laugh at a review a form of marketing?