F = ma is interesting because there are universal forces like electricity, gravitation and electromagnetism that we use for our daily life. Moreover there is a marriage between maths and physics since acceleration is the second derivative of space with respect of time. If you are a new Newton you should create the new concepts and develop the new maths to create a surprising step forward. Looking for a word that goes from gossip to F=ma is like using a telescope to watch a worm. Concepts are about frameworks and using a right scale to focus concepts.