"run the business for 25 years" ... "lost between $2.90 (£2.50) and $4.70 (£3) on each batch she sold" ... "We had thousands of orders pouring in that really we hadn't expected to have"
Loss leaders need to be treated with care (doubly so if it costs you a £10 to make 12 cupcakes!)
Loss leaders need to be treated with care (doubly so if it costs you a £10 to make 12 cupcakes!)