It takes more than just being better when you are late to market.
> Self driving cars are fast approaching. Will anyone beat Google at this?
Uber? They are the fresh blood and moving fast in everything.
> Maps will have offline navigation soon. Why use Bing or Apple maps?
I use Nokia Here Maps. They have offline navigation today. On my device. Which is not Android.
> Android is everywhere.
Not on iPhones. Not on content-producing devices.
> Google Now and their new Google Now features look great.
2015s version of Clippy. Predictive analysis is not ready. Beware of the hype curve.
> Is there any space that they are not in / won't enter?
Their business is still revolving around ads. They are lagging in enterprise. They cannot beat Amazon at shopping. They cannot beat Apple/Microsoft at premium device design quality. They are not perfect.
PS: It's great that Google exists, but don't put it on pedestal.
You can use non-legacy non-ubiquitous languages (as opposed to HTML/JS/CSS), because it's not public-facing. Microsoft is sending a mixed message to enterprise: should they bet on HTML5 and possibly quit the MS ecosystem whatsoever, or XAML is still a major investment for Microsoft? They need to demonstrate that WPF/XAML team is more important than ASP/Azure team.
Is Visual Studio Code made with WPF? Is Visual Studio Online made with WPF? Is WPF open-source and multi-platform? Guess which one(s) will survive in 5 years?
Also, plenty of old failing "you can have it all" narrative like:
"Women have learned that they can be surgeons and physicists without losing their femininity."
vs
http://www.dailymail.co.uk/health/article-3078210/Number-wom...
In much of the world they still enjoy social and legal privileges simply because they have a Y chromosome.
vs
http://www.quora.com/What-is-the-logic-behind-France-banning...
But there were some good conclusions: "More generally, schools need to become more boy-friendly...".