Ask HN: How do you guys go about advertising your software?
What are some effective techniques you guys use to advertise your products? mTurk? network with bloggers in your space?
1 comments
What kind of software? You do different things for Windows desktop app than Mac desktop app than iOS app than a website.
Furthermore, how you do advertising highly depends on what kind of product it is.
Advertising a website for plumbers would be completely different than advertising a website for dentists.
Finally, the methods aren't really that complicated:
* try adwords (and other kinds of advertising networks, like facebook)
* try content oriented marketing (i.e. write about things related to your software and hope someone will notice)
It's just that neither method is a sure way to get attention.
Furthermore, how you do advertising highly depends on what kind of product it is.
Advertising a website for plumbers would be completely different than advertising a website for dentists.
Finally, the methods aren't really that complicated:
* try adwords (and other kinds of advertising networks, like facebook)
* try content oriented marketing (i.e. write about things related to your software and hope someone will notice)
It's just that neither method is a sure way to get attention.