Lumoid says rent your gadgets(wired.com)
wired.com
Lumoid says rent your gadgets
http://www.wired.com/2014/04/lumoid-says-rent-your-gadgets/
4 comments
This makes a lot of sense, especially for anything used infrequently, with a long lifetime, and with search costs (where having a nice pre-assembled kit is worth a premium to most users).
Yeah, definitely could have used this a few years back when loading up on camera gear for a big safari vacation. I've used the lenses a few times since then, but mostly stick with one or two go to options. The rest sit on a shelf.
agreed. you could see this extending to a bunch of other offerings.
[Disclaimer: I'm married to the founder]