This is how I proved Facebook Ads are not a waste of money(geektime.com)
geektime.com
This is how I proved Facebook Ads are not a waste of money
http://www.geektime.com/2014/03/02/facebook-fraud-response/
1 comments
Interesting Observation. We've also noticed similar outcomes on other foreign language pages. Will test on English page with the same ads and let you know.
I didn't even target a certain demographic and let it wide (only specified a country): Men and women(although the clients are male, it's car accessories), 18 years and older(although the clients are young), no language preferred(although most people will have French as their language).
Even with this shot-gun broad parameters, we got the exact demographic we were looking for: Men, 18 to 24, in the city the business is in, who have French as their language. Real profiles. People we know, or who know people we know. Who have real friends, real pictures, and went to schools we know, etc.
So it works.
The reason is that most ads clickers are from India and Pakistan, speak English, etc, so maybe they're not interested in our page.
I have several pages and the English ones are the ones who get fake profiles from India and Pakistan. The French ones are always pristine.
I'm not being racist or something, the guy who accused Google might attack me, but I'm just saying it as it is. I wouldn't be lying if I said most products manufactured in China suck. Maybe it's not politically correct, but it's the truth.