Motivation for Behavior Change, Cognitive Dissonance(victusspiritus.com)
victusspiritus.com
Motivation for Behavior Change, Cognitive Dissonance
http://www.victusspiritus.com/2009/07/21/motivation-for-behavior-change-cognitive-dissonance/
1 comments
As I remember, the main difference between "attribution theory" and "dissonance theory" is that dissonance theory postulates a motivation or drive to reduce dissonance between different types of information...
Whereas AT just postulates different information - something to think about for IT-type folks...
Whereas AT just postulates different information - something to think about for IT-type folks...
I see all types of applications (software, IT, startups!) for some basic familiarity with social/behavioral psychology.
It's all new to me, a friend who graduated with a psychology degree quite a few years back pointed me to cognitive dissonance after I discussed my other post (Can Awareness of our Biases Clear our vision). After we talked, I decided it was definitely worth sharing.
After all is said and done, it's simply a model for behavior no more and no less. Thanks for pointing out attribution theory I'll give it a cursory read. It's liberating not being an professional in the field of behaviorial psychology, I haven't over indulged in preferred theories or been biases towards "current thinking".
After all is said and done, it's simply a model for behavior no more and no less. Thanks for pointing out attribution theory I'll give it a cursory read. It's liberating not being an professional in the field of behaviorial psychology, I haven't over indulged in preferred theories or been biases towards "current thinking".
For alternatives, study up on what social psychologists call "attribution theory."