Zappos v. Whole Foods on Twitter - Who's Better?(blog.tippingpointlabs.com)
blog.tippingpointlabs.com
Zappos v. Whole Foods on Twitter - Who's Better?
http://blog.tippingpointlabs.com/2009/03/zappos-v-whole-foods-on-twitter-whos-more-effective/
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I think there are a number of reasons: sure they’re very often a featured twitter user, they’ve garnered a lot of buzz about their strategy and success (which feeds on itself), they’ve always been very proactive and aggressive online. But I believe the single reason that Whole Foods is more successful online is because Whole Foods has great content!