3 Secrets for How to Write Your First Sales Proposal(mimiran.com)
mimiran.com
3 Secrets for How to Write Your First Sales Proposal
http://www.mimiran.com/proposals/3-secrets-for-how-to-write-your-first-sales-proposal/
http://www.mimiran.com/proposals/3-secrets-for-how-to-write-your-first-sales-proposal/
On the other hand, the part about making it a conversation is winning advice. I've definitely gone off and written proposals and come back and found that they were off the mark and didn't address the clients real need.
Getting a strong understanding of the problem and the clients vision of the solution can help with telling the story. Good stuff.