How to run a tech startup(michaelkk.tumblr.com)

14 pointsby MKK14년 전4 comments

michaelkk.tumblr.com

http://michaelkk.tumblr.com/post/22263803440/how-to-run-a-tech-startup

2 comments

Aspirational headline, but generally good advice.

One possible dispute would be the "get ramen profitable first" point. There's a strong case to be made for taking money pre-revenue, before your metrics get harder to defend.

MKK14년 전

Agree - there are clearly businesses that require a large amount of upfront capital before any type of monetization can happen.

ckluis14년 전

I would also argue that PPC can be used extremely early for A/B testing landing pages (and other testing uses), as well as, for customer acquisition if your product has the right market fit (cost per acquisition less than profit per sale).

MKK14년 전

Great point - small amount spent on A/B testing to identify wording, layout and messaging is super useful. Tim Ferris even used it to get the title of his book :-). When I wrote the post I was more thinking about actual user acquisition.