The Science of Slogans: The Best and Worst Ad Campaigns of All Time(theatlantic.com)
theatlantic.com
The Science of Slogans: The Best and Worst Ad Campaigns of All Time
http://www.theatlantic.com/business/archive/2011/07/the-science-of-slogans-the-best-and-worst-ad-campaigns-of-all-time/242591/
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