Obama’s site is performing a test on you(breakingcopy.com)
breakingcopy.com
Obama’s site is performing a test on you
http://www.breakingcopy.com/obama-ab-testing/comment-page-1
Barack Obama’s re-election campaign is using an interesting strategy to get people to sign up for their mailing list.
1 comments
Obama's '08 campaign team modus operandi is described in the recent book Little Bets. In short, they A/B test everything.