Can Facebook credibly challenge Groupon and LivingSocial?(namesake.com)
namesake.com
Can Facebook credibly challenge Groupon and LivingSocial?
http://namesake.com/conversation/581f605c-4e73-11e0-8d32-12313f014066
3 comments
The main way facebook could challenge groupon+ living social 1) beyond groupon and living social, there are lots of deal-buying websites including gilt city, buywithme.com, etc. Because of the low multi-homing costs, facebook needs to be different from just providing deals. It has to successful make deals a SOCIAL EXPERIENCE with simple tools to invite friends to join deals, check who bought the deal, etc.
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Facebook's deep penetration of the social graph combined with their uncontested dominance of highly specific targeting information definitely makes them a force to be reckoned with. They need someone that can execute though. Would be interesting to see them swipe a few of the top guys at either of those places.