Optimizely (YC W10) helps raise $1.02 million for Haiti Relief with A/B testing(whichtestwon.com)
whichtestwon.com
Optimizely (YC W10) helps raise $1.02 million for Haiti Relief with A/B testing
http://whichtestwon.com/archives/5690
9 comments
Too bad that money will probably be mishandled and squandered like most of the donation funds have been so far.
I recommend donating to some of the smaller, longer term investment organizations tackling fundamental problems instead of trying to react to the latest crisis.
I've been impressed with water.org's micro finance based approach. It also helps that I know someone there and can still fully recommend them. :)
I've been impressed with water.org's micro finance based approach. It also helps that I know someone there and can still fully recommend them. :)
[deleted]
http://www.directrelief.org/
Medical help, and they do it themselves.
Medical help, and they do it themselves.
If you want to go directly to the results page without voting, here is the link: http://whichtestwon.com/haiti-fund-nonprofit-test?pollid=86
How appropriate do you think it is to run a split test for a charitable campaign where the bulk of the donations will happen quickly and the opportunity for longer term optimization is low? Did the fund approach you because they were interested in a test or did you suggest it? How quickly did they adopt the winning candidate as their only version?
The article notes "this one’s a bit of a no brainer" and four out of five random people on the Internet predicted the optimized version. Given these facts, it's hard not to interpret the results as having cost a substantial amount of donation money by testing something the designer involved already knew the answer to.
Perhaps you could elaborate on the benefits to Hatians or the non-profit of running this test?
The article notes "this one’s a bit of a no brainer" and four out of five random people on the Internet predicted the optimized version. Given these facts, it's hard not to interpret the results as having cost a substantial amount of donation money by testing something the designer involved already knew the answer to.
Perhaps you could elaborate on the benefits to Hatians or the non-profit of running this test?
The two variations compared in this experiment were the results of four separate experiments which had eight variations each. This was the final before & after test to see what the total impact was on the donation page. Each individual experiment generated very surprising results that we then incorporated into the final experiment.
Perhaps you could elaborate on the benefits to Hatians or the non-profit of running this test?
An incremental $1 million they wouldn't have had otherwise.
Perhaps you could elaborate on the benefits to Hatians or the non-profit of running this test?
An incremental $1 million they wouldn't have had otherwise.
Thanks for explaining. By oversimplifying the process that article really doesn't do you any favors.
>Please note: They didn’t measure form submissions.
That's a shame - It'd be interesting to know tidbits such as, which form had the highest donation per submission, etc.
That's a shame - It'd be interesting to know tidbits such as, which form had the highest donation per submission, etc.