Challenge HN: Your company's purpose in a single declarative sentence

16 pointsby wensing16년 전22 comments

Jim Goetz of Sequoia Capital says only 1 in 15 entrepreneurs can declare their company's purpose in a single sentence. He goes farther to say "if you can get past that challenge, we are very interested in your company."

I'll go first:

Stormpulse amplifies nature's signals.

25 comments

coryl16년 전

wensing, I can't say I like the sentence you came up with.

Here's why: I have no context or idea about what stormpulse is, it could be networking tools, software, web app, whatever (which is what I thought it was). Thus, "amplifying nature's signals" makes no sense to me until I have a full context of what your company does.

I thought the goal of having a single sentence was exactly that, to share what you do in few words. Shouldn't you be more literal in what you do? Ie. Stormpulse tracks storms.

wensing16년 전

Agreed and understood (and upvoted). It was a first draft. I think what I've learned by going through this one round already is that you have to have at least one concrete word.

I don't know if "tracks storms" is it though. People track storms driving around in SUV's in the midwest during tornado season.

I think the element "tracks storms" is missing is that it doesn't smack of any ambition. Microsoft's "a computer on every desktop" and Google's "organizing the world's information" do.

wensing16년 전

Latest version: "Stormpulse delivers high-fidelity weather intelligence."

consultutah16년 전

http://TestPlanManagement.com makes testing consistent.

wensing16년 전

Other examples:

Cisco networks networks.

Google organizes the world's information.

[deleted]16년 전

ctravis16년 전

FSD makes sourcing locally produced food easy.

RDDavies16년 전

F*king over our employees, one demoralized soul at a time.

I'm still in the corporate world.

megamark1616년 전