Now is the perfect time for Apple to enter this space. Facebook and Instagram have shifted away from personal connections and are now dominated by promoted content.
Since we're on this topic: a great thread on modding the Fostex T50RP. Some folks even turned this into a few small businesses. Some were selling modded versions and others selling mod-kits.
They actually did not buy any AAPL stock. Rather it came from Allegheny's (company they acquired recently) portfolio which they liquidated aside from AAPL. - Berkshire nerd.