Being able to position the brand as fitting the problems of the market is super important. I like point 2: timing is important to leverage your understanding of your target customers
I use firefox and have an addon to specifically erase my google cookies when I close the browser. I don't see a problem with this new chrome feature. Ive seen users logging into eachothers browser gmail, maybe google is democratizing the info they collect so everyone can access it? :) Ill point to this again https://youbroketheinternet.org/trackedanyway
It's simple. Fragmentation of the consumer market (languages, habits, economic values) leads to a rough ride up for B2C unicorns. Look at Spotify and Soundcloud, Skype, UStream... Whereas the current state in business due to the family owned businesses is one of fear. They don't have the resources to innovate internally, and the prevaling technical sophistication of the available labor force along with the disincentivised compensation plans for engineers means its hard for them to build solutions on their own. Building a B2B in europe just makes more sense from a founder perspective. Consider that in Berlin a couple years ago a pretty popular recruiting firm found that 85% of startup CTO's or VP Engineering's were Americans. I myself am a US expat, currently founding my second B2B business in Europe. A common truism is that european (german) investors say: do not tell me how much you will make. Tell me how much you will spend.