Impersonal Google Search Results Are Few And Far Between, DuckDuckGo Finds(idealab.talkingpointsmemo.com)
idealab.talkingpointsmemo.com
Impersonal Google Search Results Are Few And Far Between, DuckDuckGo Finds
http://idealab.talkingpointsmemo.com/2012/10/impersonal-google-search-results-are-few-and-far-between-duckduckgo-finds.php
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If Google can influence the search results, it can influence your views. Google just think that, if it give the result that you like and support your ideology, you more likely to click on the results and more likely to use the search engine.
And to take it a step further, more likely to click on ads and product listings (which is where Google actually makes money).