"We locked ourselves in a room and asked this question over and over: “What is something valuable we can provide to event organizers so that they can promote our product?”
Zac finally came up with an idea."
Was it luck? Was it hard work ? Was it education ? Was it intuition? Was it genius? what made Zac come of with the idea !
And then slowly dive into a php framework like cakephp etc
http://www.chrisranjana.com