I think the goal of enabling visitors (and expectation of visitors) to utilize strategic navigational features and view key information within the top portion of the page is valid.
And yet, convention dictates web site navigation to be concentrated within specific page areas (top, bottom, sides) and most visitors can anticipate certain features and functionality to reside within one of those areas as best (popular) practices are copied and commoditized.
Search results are not the same as the loud flashy bleeps and blips on the latest MTV website. There's an expectation that a user will navigate through the page, on to multiple pages if the first page is either full of useless ads and/or SEO pollution or unsuitable expectations.
I personally believe 'the fold' of a web page is a bunch of crap. But that's just me
I think the goal of enabling visitors (and expectation of visitors) to utilize strategic navigational features and view key information within the top portion of the page is valid.
And yet, convention dictates web site navigation to be concentrated within specific page areas (top, bottom, sides) and most visitors can anticipate certain features and functionality to reside within one of those areas as best (popular) practices are copied and commoditized.
Search results are not the same as the loud flashy bleeps and blips on the latest MTV website. There's an expectation that a user will navigate through the page, on to multiple pages if the first page is either full of useless ads and/or SEO pollution or unsuitable expectations.
I personally believe 'the fold' of a web page is a bunch of crap. But that's just me