This kind of implies that to design a viral product, you need to identify the transmission vector. Every class of meme has a substrate. Genes have DNA, lolcats have images, viral videos have youtube, bit.ly has twitter.
the article touches on the fact that a sentence of any length could be constructed entirely out of buffalo, but it doesn't really explain how. here's how to make it arbitrarily long:
start with "Buffalo[place] buffalo[noun] buffalo[verb] buffalo[noun]"
after any "buffalo[noun]", insert "Buffalo[place] buffalo[noun] buffalo[verb]" to change the meaning to 'bison that Buffalo bison intimidate'
youve just created a new grammatical sentence of length n+3. iterate and enjoy