I like the idea. My penny pinching mother and father will LOVE the idea. I'm just wondering how you can make any kind of serious money from uber-thrifty people like my parents.
I'm going to spread the word about you guys anyway. Best of luck!
I'm finding that the best "SEO" is creating quality content and using web assets creatively. Creative being the key word here, since even the best SEO can't make bad content good.
Sahar Hashemi, founder of the Coffee Republic chain, said "When we tried to start up Coffee Republic, we were turned down by 19 bank managers. I was told we were a nation of tea drinkers and no one was going to want to spend more than 60p for a cup of coffee or use silly names such as skinny lattes."
I've been kicking the tires on DuckDuckGo for several months now, and while it is ever improving, Google's results are still more relevant.
Still, I totally think DDG is on Google's radar, and while CEO Eric Schmidt has stated Bing is their competition (and they are) they have to wonder about about DDG's logarithmic rise in popularity.