you definitely don't want to associate TapThat with online social/dating, it might come across as "sleazy"
It just depends on how and who you market it to. We used it in class and the ad concept we presented was a nerdy guy going up to a good looking girl on a phone and asking "can I...tap that?" and she goes sure and passes her phone and they play a game. We got some good feedback and it was described as edgy, viral and memorable.
It just depends on how and who you market it to. We used it in class and the ad concept we presented was a nerdy guy going up to a good looking girl on a phone and asking "can I...tap that?" and she goes sure and passes her phone and they play a game. We got some good feedback and it was described as edgy, viral and memorable.
I guess its matter of context and presentation.