"simple", "no need for training", and "easy to use" is not the same as less. You added plenty over the years. You continue to add developers to your team. You are doing more and more. You are making it easy to use, but you are not doing less. You are not removing, you are constantly adding.
You guys are brilliant at marketing. No doubt about it. You know how to make things easy to use. No doubt about it. But you have to add more and more features just like any other successful company to stay relevant. If you do not do that you would not be growing and people would not be renewing.
You do less, you make less. You do more, you make more (money). The only reason 37 Signals adds more, like every other successful company, is to make more. Less is just a story, more makes money.
In my company no other event generates more cash than adding and doing more in the product. No other event. It is true for any other company...
I am just getting tired of all "less" parroting :-)
The problem is that this looks good when written but bad when you have to follow it. If you look at 37 Signals products over the years they relentlessly add more and more and more while preaching less and less and less.
See disconnect? The truth is that you must always add more otherwise product goes stale. They know it but "do less" as a story sells better...
You guys are brilliant at marketing. No doubt about it. You know how to make things easy to use. No doubt about it. But you have to add more and more features just like any other successful company to stay relevant. If you do not do that you would not be growing and people would not be renewing.