Cloudability started this way too. It wasn't until the initial free email system broke and the people using it wrote in saying WTF that we realized we were onto something...
Sounds very interesting, but the home page is a bit of information overload. The @@ alert looks really useful. Wish there was a product video. Definitely looking forward to checking it out when it launches.
Nope, the infographic was based on people using multiple service providers, not services within a provider. You're right though, the terminology is a bit ambiguous.
Moral of the story? Know who you are and ride the X for Y thing if it helps open doors but don't build your brand around it. "Mint.com for the Cloud" worked for Cloudability initially but we tried to limit our use of it early on so it didn't define us. Sometimes it still does though >.<
I'd counter that if Company X learns that they're employees are using Basecamp at $99/mo to actually get things done rather than a much more expensive tool that team members don't want to use, the company has gained a valuable insight into how they can save a lot of money (and make their team's life easier). Call me a dreamer but I believe everyone wins on the cloud.
That's totally right: it's a pretty solid solution and frankly, even with the outage, it's still better than the alternatives based on cost and difficulty of configuration.