You're right about making that personal connection with bloggers. It's probably getting harder everyday, with the shear number of startups vying for the attention of the influencers (bloggers). So it seems imperative to have something available that could streamline the process of pitching a blogger.
Thanks for your comment! :) StartupList are close to AngelList in design, yet we have a yin/yang relationship. They cater to investors, StartupList caters to early adopters and startups.