I used PRWeb for my launch PR, and chose their $200 package. If I had it to do over again I'd just do the $80 package, because if you've got a great product and some traction, you'll get coverage no matter what PR package you choose. Basically, just host your PR yourself and use a service to do a half-hearted sharing with the world.
The more expensive package may have gotten my PR re-hosted in a couple places (in the San Jose Mercury News, for one), but no, it didn't make the launch any more successful or make TechCrunch bang down my door.
The more expensive package may have gotten my PR re-hosted in a couple places (in the San Jose Mercury News, for one), but no, it didn't make the launch any more successful or make TechCrunch bang down my door.