Honestly, the experience on some of these mobile websites is so horrible that I've actually started boycotting them when they're just too bad to endure. It's funny, as the screens get larger, the content space stays the same or shrinks. I think, "ooh more content on one page!" and they think "ooh more ads to cram in!"
It's just the worst. Ads with tiny close buttons, ads that mimic the content on the page in order to get you to click, banners at the top and bottom of the screen. I DON'T WANT YOUR SHIT. I can't wait till all of that goes away.
> the public will very likely and entirely rationally start asking very pointy questions about how such volume could be combined with such error, and what else being communicated with such volume and confidence today may also be wrong.
My argument is that ads are a waste of your bandwidth and my time. I've literally never been motivated to buy something by a banner ad.