Excellent observation. There is also a bit of that in there. A part of working on a small team is learning to learn. It doesn't matter that you can lift mountains with your pinky if you can't deal with anyone else as a peer.
Like most of the little essays I put together (author here, thanks everyone for reading) it was a reaction to an observation. That observation was that lots of small going on medium sized companies tend to inherit something from the Microsofts of the world, and that is resume myopia.
For everyone who said it's commonsense, I agree completely. Unfortunately, commonsense is not quite as common as you might believe. Around here, this seems obvious but I can say there are plenty of people struggling with the balance.
tptacek summed up my point really well. Thanks again for the feedback!
Online advertising management, social media (whatever that means), branding and image building in digital. Knowing how to deliver your content (video, blog post, product) effectively online and in the best of cases making it so people -care- about that product.
I'd like to put this out there -- I am talking to people on the business end of things a lot more than the technical talent (I've been on both sides).
Also, I am responding to the video that was embedded that implies that the sky is falling and everyone is going to be out of a job soon enough. I've always been opposed to that sentiment because it ignores what you so elegantly put at the end of your comment -- people doing good stuff (from both a technical and a business perspective) will continue to do well.
As for "digital marketing expert," ugh . . . I think it follows the same line, us "experts" will need to relax or panic as quality dictates.
An interesting adjunct to this is whether the criminals actually did -believe- a three year old would have a cell phone and be festooned with a headset.
Especially in LA, that might not completely crazy assumption.
I was thinking about leaving it off because it is really, really bad for anyone who actually reads Sci-Fi. I put it on the list because despite the fact that it's almost completely unreadable because the Wal*Mart set needs their Sci-Fi too. I wanted the list to cover as broad a spectrum of sci-fi as I could without making it 100 items long.
I left off a lot of greats including:
Vernor Vinge Dan Simmons Arthur C Clarke Iain M. Banks
and other works by Stross and a few others
Why is Rand on this list? Well, besides the Bible (go figure) Atlas Shrugged is apparently the most influential book ever written. Do I agree with the whole Objectivist shtick? Not hardly but it is still worth mentioning.
The Giver? Like Anthem it's Sci-Fi for grade schoolers, worth mentioning because a lot of people were introduced to Sci-Fi with books like this.
Leave suggestions, as many as you want. If you don't see it on the list it probably would have been there if I had remembered it while I was compiling.
Hopefully this is helpful to some of you. I took some time to compile a list of startup resources ranging from Marketing to Hiring. This list is by no means exhaustive,but it isn't bad.
To make it better, I need your help.
Are there any sites/templates/blogs that you would recommend to young entrepreneurs? If so, what are they?
I want to include as many of your suggestions as I can.
I actually upmodded this because I think it might be worthy of note. All snark aside, "universal" as it may be it's the simple stuff that people deal with everyday that has meaning to them.
Not every post can be a treatise on HMM based speech analysis. Nor should it be.
As always, if something isn't meaningful to you - no one forces you to read it. If you had suggestions for stories you feel are more interesting, feel free to reach out to me (I can't speak for Zenhabits, but I imagine they would say similar).
Lots of labels have distribution deals with GS, and more are signing on everyday. They have an escrow system set up so that as the deals are signed, the labels can collect any money that has accrued.