This is awesome. However, I'm unable to switch programs using the nav in the left pane. Clicking the programs doesn't seem to do anything (chrome, mac osx).
I think it is important to pay attention to the market in an effort to better understand who your core customers are and anticipate their future needs. In doing so, you create early opportunities to differentiate yourself which makes it easier to compete. It's not just about raw numbers and figures, often these figures don't exist yet in new markets.
RivalMap (previously Competitious) is an excellent tool that helps us organize and discuss market analysis in our startup. There is a free edition for 3 users and I think they are adding news soon too.
It also depends on the size of your team and the quality of engineers and code. Having tests is usually a plus, but they don't always have to be a high priority.