Exactly. You captured the jist of the article perfectly, @patio11. You've got a chance to learn from your users that are likely to bounce. you've got to simply the page, and you've got to find a way to get as many potential qualified leads to opt-in to you reaching out to them later somehow.
hey pdcan. We try to be as agnostic as possible in the book (Complete Web Monitoring) - the idea is that you can apply a total web monitoring strategy (which includes how to just .. "be" on the web) to just about everything.
anyhow, glad you're enjoying it!
(ps, I'm @seanpower, the co-author of the post and book)