If everyone had to pay for the content they consumed:
1) People would be much more selective about their content chocies.
2) They'd likely become that much more productive, wasting less time on crap they don't really want.
3) Good content would then be at a premium (and good content producers paid accordingly).
The internet has been all about disrupting established channels of communication, making it possible for "anyone" to produce and distribute something meaningful. Advertising goes directly against this, by placing value on the "loudness" of the communication. Those with the most money, best equipment, and largest army will be the "loudest."
The profits were already being enjoyed by the fisherman. The problem is that the profits were rapidly extracted at a rate that the environment could not support. Sucked dry.
Enter stage left: Sustainability.
As someone posted above, the Triple Bottom Line presents a different concept of capitalism that takes into account the limited supply of resources that make profitable life possible. At our current rate of growth, if we do not refocus efforts on sustainable consumption, we will all end up like the fisherman.
The internet has been all about disrupting established channels of communication, making it possible for "anyone" to produce and distribute something meaningful. Advertising goes directly against this, by placing value on the "loudness" of the communication. Those with the most money, best equipment, and largest army will be the "loudest."