Ask HN: ClickTheVote.com – What do I do with it?
1 pointsby random_user8 comments
- Do nothing right now
- Elections and voting will never go away
- Keep thinking and look for other opportunities to build a
product or brand around the domain - Less work
- Far less money than a successful site could generate
- Currently working on other products, including:
- Redoing an existing mobile app to start monetizing
- Planning another mobile app with a partner
- Chipping away at two web projects
- Only the right person or organization is going to put the right
number on the table not to make me feel like a moron after
selling it. My guess is that this is somewhat unlikely to
happen but you never know. - Not necessarily limited to politics
- Site provides the tools to organize voting for whatever purpose
- Embeddable voting forms
- Possibly self-hosted solutions
- Free and a couple, or more, paid tiers
- Mobil integration
- Aimed at C2B, clubs and any instance of needing to get people
to vote or opine on something
- Provide analytics, etc.
- Not a new idea; many competitors
- The engineer in me likes this far more than any of the above
- Monetization is based on actually selling a product
- Could also have ad-based revenue in the free tier
- If approach is unique, intelligent and hits a nerve the service
could be an attractive acquisition target - Make it a useful get-out-the-vote tool for young people
- Aim squarely at providing it as a service to one of the parties
- Perhaps even look at selling the site to on of them
- It still requires articles and becoming an educator of sorts
- Lightweight content that is easy to digest by a younger audience
- Not much effort in terms of immediate monetization
- Focus should be on content and tools that bring that younger
audience to the table
- Not an easy task
- Two major election events coming up in 2014 and 2016. These
will be highly contested and are potential opportunities for
a brand like "ClickTheVote" to rise to the surface.
- People getting more of their news and info online. With elections
taking place constantly a brand like "ClickTheVote" could be
positioned to be the party-independent go-to resource for
relevant information
- Probably easier to liquidate than [1] and [2] but just as hard to
build and position - Also easy to setup: Wordpress
- Seeding with posts happens more organically than forum
because one or two people write
- Probably takes just as long as [1] to build an audience
- No need to depend on members for content, which can be
a big advantage
- Possibly better SEO ranking due to issues with user generated
content sites and how search engines treat them
- The easiest ways to gain traction are the extremes:
- Be the voice of reason: analytical, research and fact based
- Be an asshole at one or another extreme of any issue
(Howard Stern "shock jock")
- Far more people will levitate towards extreme views than
sit there and read through well reasoned arguments backed
with facts, calculations, models, etc.
- Have to be comfortable with this reality and be able to
consistently be that persona under a pseudonym
- Still competing with biggies
- Monetization: AdSense, affiliate, etc.
- Maybe even crazy ebooks
- Not an appealing idea intellectually speaking but have to
recognize that in today's political climate the extremes
probably convert better than a reasoned middle ground
- Not sure about liquidation. Could be a flipper site. - Relatively easy to setup. vBulletin or phpBB would do.
- Needs seeding with lots of posts in order to even begin to pull
real people in.
- Fighting spam posts is a daily reality.
- Site depends on converting enough eyeballs into posters
(not just lurkers) in order to gain position and value
- Monetization through AdSense
- If it gets real traffic you can sell advertising space directly
- Some affiliate potential
- Liquidation is far more likely to take the form of selling
through a site flipping service Startup cost
Market
Competition
Barrier to entry
Cost of sales
Capital intensity
Regulatory landscape
Technology risk
Intellectual property ownership
Intellectual property minefield
Domain expertise
Funding
Business operating expertise
Marketing expertise
Local labor requirements
I could go on and I could expand on all of the above but that's besides the point which is that a business that isn't a hobby and can scale is far more than a server in a rack.
Now, to be fair, that isn't always the case. I have a small business running almost in auto-pilot that is generating probably $10K a year. Not a ton of money. At the same time, it requires almost no attention. I am not passionate about it. It isn't a scalable business. With a lot of effort it might generate $20K, tops.
That said, yes, if something is going to scale and grow beyond a hobby business you really have to want to be in it because business is hard work. For me it is easy to become passionate about something if it starts making money. It might not be the love of my life, but I enjoy making money. I hope that's not a bad word on HN.