Those are very simple facts. I think there is way more into it. I recently a good article similar to this one. I wil try to find it and post in here...
Thanks Katherine! FYI: I am creating a start up coming up next month and I think it will be beneficial for your company to add your site as a partner because it will help you out to get way more traffic
It depends on how innovator they will make it! It could hurt their trademark or it also could boost it at a point that it will be a new major product of Apple!
Simple and easy to use. I am signed in :)