This is a general question that requires breadth of answers. Most will differ base on the stage of your start-up. Some will be geographical. My case: I started off didn't pay myself at all. Hired a guy. Fired him. Assume his responsibilities and his pay. Investors are okay with it.
It's one thing to uphold an oath to zealously represent the state and the victim, but it's another to preemptively repudiate a fact finding effort. I feel it is much more about preservation of ego and judicial economy.
I moved from Los Angeles to Kuala Lumpur and I can attest that it's quite an enormous saving on rent and food. I must preemptively qualify Malaysia as a fabulous location for a web start-up as it scores extremely well on my PEST analysis and other essential factors. Also being physically away from my "rock and roll all night and party everyday" friends indeed dramatically cut down on my socializing budget. It all rosy here, up until now that is.
Please don't spread that idea and take all the fun out of advertising. One of most rewarding aspect of being in advertising business is the creativity of coming up with clever ways to shove boring products down the consumers' throats. Broccoli and spinach are sure good for the body,but somehow, Mommy's airplane trick is still around.
In my personal experience, internet advertising gets more annoying as technology and bandwidth improves. As for TV, it's consistently as annoying as it has always been. (except for the in-show layering on the bottom of the screen) There was a Family Guy episode that made fun of that. Pure gold!
"... made a product I wanted" = red ocean
"...make me want something I don't." = blue ocean (some what)
I believe that most minds are easier to nudge than we (non-marketers) classically believe.